Tuesday, April 13, 2021
10:00 a.m – 11:00 a.m. (PT)

Event Description

Renewing Your Strategy & Readying Your Nonprofit for a Capital Campaign

Mike Westby, CEO, Westby Associates, Inc.

Capital campaigns need to be about more than bricks and mortar. They need to be strategically positioned within a well-thought long-range plan as a top priority for achieving a community impact that is worthy of leadership-level philanthropic investment. This webinar will focus on how to develop and assess long-term vision goals, determine whether a capital campaign is appropriate and timely as a strategic initiative to meet vision goals and deliver a return on investment for donors while focusing on the fundraising relationship in a rural environment. Executing a successful capital campaign – like other strategic fundraising initiatives – comes down to three basic questions:

  1. Do you have a compelling story to tell?
  2. Do you have people to tell your story to?
  3. Do you have a way of telling your story?

This webinar will help you to answer these three questions, and the dozen more that follow in a step-by-step, best-practices approach to capital campaigns of any size. 


  • Development of internal questions that drive first solid steps and avoid a slippery slope
  • Tips on how to approach strategic planning and vision casting
  • Understanding the reasons for and value of feasibility
  • Expectations for campaign planning, stages and timeline
  • Understanding fundraising relationships and the value they carry

Please note that a recording of this webinar will be sent to registrants after the event.

About the Presenter

Mike Westby, CEO, Westby Associates, Inc.

Mike Westby has logged 30+ years of experience in the development field with a distinct focus on major gifts and strategic fundraising campaigns. Over the years, he has represented a diverse group of organizations including hospitals and healthcare agencies, universities, museums, aquariums, theaters, social service agencies, humane societies, national youth associations, and police associations. Combined, Mike has represented projects that have generated more than $300,000,000.

​Early in his development career Mike had the opportunity to rejuvenate stalled capital campaigns and developed a reputation for this distinct talent. He drew on this experience and success in forming the core business strategy for Westby Associates, Inc. By identifying the common failures in underachieving campaigns, Mike created a focus for a consultant model that “corrects the mistakes before they happen.” It is a model that has grown rapidly throughout the Pacific Northwest and is responsible for some great facilities and endowed programs in Washington, Oregon, and Idaho.

Mike has an intimate and comprehensive knowledge of individual philanthropy, as well as foundation and corporate giving, based on solid relationships with leaders in those respective categories. He has been recommended to clients by the M.J. Murdock Charitable Trust, the Paul G. Allen Family Foundation, and the Meyer Memorial Trust, among others.


Thank You Funders and Supporters

Thank you to the following FUNDERS and SPONSORS who are supporting NAO’s online events and communications during these challenging times. Their support is vital in helping NAO to bring much-needed resources and information to Oregon’s nonprofits – thank you.

Funders: Meyer Memorial Trust, The Ford Family Foundation, M.J. Murdock Charitable Trust, The Collins Foundation, Oregon Community Foundation, The Kinsman Foundation, First Interstate BancSystem Foundation, The Carpenter Foundation, and Gordon Elwood Foundation
Friend Plus Partner Sponsor: Columbia Bank and Heritage Bank
Friend Plus Sponsors: Miller Nash Graham & Dunn LLP, McDonald Jacobs, Bliss Sequoia Insurance & Risk Advisors, CFO Selections and The Standard
Friend Sponsor: Nonprofit Professionals Now, Portland General Electric and Impact Benefits & Retirement


$15 for NAO Members
$30 for Non-Members

A link to access this webinar will be provided in registration confirmation e-mail and e-mail reminder prior to event date.

If you have any questions or trouble registering contact



April 13th, 2021 10:00 AM through 11:00 AM
Online Event
Event Fee
Price $ 30.00
Event Particulars
City Online learning
NAO Event? Yes
Topic Advocacy and Public Policy, Development & Fundraising
Event Region Central Oregon, Eastern Oregon, Metropolitan Portland, North Coast, Northern Willamette Valley, South Coast, Southern Oregon, Southern Willamette Valley
Programmatic Approach Capacity Builiding, Principles & Practices