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Communications & Public Affairs
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Effective Nonprofits communicate clearly and frequently communicate with constituents and partners. Effective Nonprofits use their voice to represent their constituents and influence change at grassroots and policy levels. Effective Nonprofits maintain close connection, communication, and organizational representation with the community they serve and represent and inform them of their right to advocate and self-determination.
Professional Development and Learning:
Resource Topics On This Page:
1. Nonprofit Sector Reports
2. Advocacy & Lobbying
3. Public Policy & Public Relations
4. Marketing
5. Social Media
1. Nonprofit Sector Reports
- NAO's 2020 State of the Sector Report - NAO
- Impact of COVID-19 on Oregon Charitable Nonprofits - NAO, PSU, Mercy Corps, ORVOAD
- 2020 Charitable Giving Report - Blackbaud Institute
- 2020 Health of the U.S. Nonprofit Sector - Independent Sector
- 2020 DAF Report - National Philanthropic Trust
- 2019 Oregon's Nonprofits - State of Oregon Employment Department
2. Advocacy & Lobbying
- NAO Advocacy Cheat Sheet for Nonprofits - NAO
- NAO Public Policy Agenda 2021 - NAO
- A Guide to Recordkeeping for Advocacy Charities: Keeping Track - Boulder Advocacy
- A Nonprofits Guide to Lobbying and Political Activity - D.C. Bar Probono Center
- DOs and DONTs of Electoral Advocacy for Nonprofits - Advocacy & Communication Solutions
- Everyday Advocacy - National Council of Nonprofits
- Lobbying - Internal Revenue Service
- Oregon Congressional Representatives - Govtrack
- Oregon State Legislature - Website
Nonprofit Vote
- Nonprofit Vote Website - supporting engagement in voting and elections - Nonprofit Vote
- Nonprofits, Voting & Elections Guide - Nonprofit Vote
- Nonprofits and Ballot Measures Fact Sheet - Nonprofit Vote
3. Public Policy & Public Relations
- NAO Public Policy Overview - NAO
- NAO Public Policy Screening and Analysis Tool- NAO
- Creating a Public Policy Plan - Advocacy & Communication Solutions
- Public Policy Engagement as a Strategic Priority: Worksheet - Advocacy & Communication Solutions
- Oregon Center for Public Policy - Website
- The Ultimate Guide to PR for Nonprofits - NonprofitReady (Guide)*
4. Marketing
- 8 Easy Step to Market Your Nonprofit Organization - The Balance Small Business
- 10 Marketing Lessons for All Nonprofits - Classy
- Charity Rebrand: Where to Begin - MissionBox
- Nonprofit Reputation: Four Keys to improve bonds between nonprofits & corporations - NAO & ReputationUs
- The Ultimate Guide to Nonprofit Marketing in 2020 - Hubspot
5. Social Media
- Social Media Articles - NTEN
- Social Media Courses - NTEN
- 8 Ways to Become a Tweetstar - NonprofitReady (Video)*
- How to Create a Nonprofit Social Media Policy - Wild Apricot
- Nonprofit Social Media Policy Workbook - TechImpact
- Social Media Practices for Nonprofits - A Comprehensive Guide - Media Cause
- Why Your Nonprofit Needs a Social Media Policy - Nonprofit MarCommunity
To view an A-Z list of all P&P resources, go to: NAO Resources Index
Check out NAO's Directory of vetted consultants and service providers offering expertise in this specific resource category.
To utilize resources that have (*), create a complimentary account offered through NonprofitReady.org.