Registration is closed for this event


Thursday, May 9, 2019
8:30 a.m. - 10:30 a.m.
Networking at 8:30 a.m., Presentation at 9:00 a.m.
Light Breakfast Provided

Event Description

How Donor-Centrism Perpetuates Inequality: Why We Must Move Towards Community-Centric Fundraising

Carla Penn-Hopson, Major Gifts Officer, Self Enhancement, Inc.

Cultivating giving is central to our work as stewards of resource development in nonprofit organizations, and individual donors are a critical component of our fundraising efforts. That being said, nonprofits exist to meet the needs of our communities and our communities contribute to the success of our missions in many ways beyond individual financial gifts.

As nonprofit organizations authentically seek to become more inclusive and equitable with their programs and practices, we must also apply a critical lens on how we think about giving. This requires us to consider how structural and societal racism have shaped the approach to fundraising. This critical exploration is necessary so that we can take meaningful action to change the way we work to cultivate resources for greater good. In this session, we will discuss the need to shift our collective thinking away from donor-centric fundraising towards community-centric fundraising. This session will be most relevant to those with leadership responsibilities in fundraising and resource development, but is open to all who would like to explore a new way of thinking around community-centric fundraising. This will be an interactive session with time to reflect and to take action.

Learning Objectives

  1. Ability to define donor-centric fundraising and community-centric fundraising
  2. Identify one barrier to equitable fundraising
  3. Learn a strategy to lead your organization towards community-centric fundraising

About the Presenter

Carla Penn-Hopson, Major Gifts Officer, Self Enhancement, Inc.


Carla Penn-Hopson brings over 35 years of experience in organizational and capacity building; training; program evaluation and compliance; fund-development; grant-writing; contract negotiation; and board development. Currently she serves as the Major Gifts Officer at Self Enhancement Inc. Throughout her professional career she has devoted her skills, expertise, time and energy to ensure that families gain a strong sense of worth and become informed and educated regarding their rights and resources within the community.

Area of Nonprofit Excellence - Leadership & Culture and Resource Development 

Every learning opportunity NAO offers is aligned with one of nine areas of our Principles and Practices for Nonprofit Excellence that NAO believes are critical to every nonprofit’s effectiveness and success. Diversity, equity and inclusion are essential for a thriving, effective and successful nonprofit; therefore, DE&I is embedded across all nine areas.

This event focuses on Leadership & Culture and Resource Development. For additional resources in this category, visit: Leadership & Culture and Resource Development.


$35 NAO Member 
$65 Nonmember

If you are logged in as an NAO member you will see your member discount reflected in the cost listed on the following registration page. For questions about this event, or trouble registering contact


May 9th, 2019 8:30 AM   through   10:30 AM
Ecotrust - 2nd Floor
Billy Frank Jr Conference
721 NW 9th Ave #200
Portland, OR 97209
Event Fee(s)
Price $ 65.00
Event Particulars
City Portland
NAO Event? Yes
Topic Development & Fundraising, Diversity, Equity, & Inclusion, Networking
Event Region Metropolitan Portland
Programmatic Approach Capacity Builiding

Help spread the word

Please help us and let your friends, colleagues and followers know about our page: How Donor-Centrism Perpetuates Inequality: Why We Must Move Towards Community-Centric Fundraising

You can also share the below link in an email or on your website.