Registration is closed for this event


Tuesday, February 19, 2019
9:00 a.m. - 12:00 p.m. (PT)

Thank to our Sponsor - Columbia Bank 

This event is made possible through a partnership with Columbia Bank!


National Presentation of this workshop is sponsored by


Event Details

Engagement is Everything: Fundraising and Friendraising

Matt Lehrman, National Trainer & Consultant, Audience Avenue LLC

Spark creativity in all that binds together your mission and its supports. Whether solving a long-standing challenge or catalyzing new options and opportunities, this action-oriented half-day workshop helps you explore what's necessary to attract, sustain, cultivate and diversify the support and participation upon which your organization depends.

Workshop Takeaways:

  • 4 compelling strategies to add dimension to the relationships you supply
  • 5+ stakeholder expectations you likely do not satisfy 
  • 4 ways to engage your community more assertively
  • 6 costly donor relationship mistakes - how to find and fix them 
  • 5 habits to cultivate a deep culture of stakeholder engagement throughout your organization and
  • 10 creative ideas to increase donor giving and reduce expense 

Who Should Attend?
Ideal for nonprofit leaders challenged to execute a cohesive system of fundraising and friendraising, including: CEOs & Executive Directors, Board Members and managers of Development, Membership and Marketing. 

Area of Nonprofit Excellence - Resource Development 

Every learning opportunity NAO offers is aligned with one of nine areas of our Principles and Practices for Nonprofit Excellence that NAO believes are critical to every nonprofit’s effectiveness and success. Diversity, equity and inclusion are essential for a thriving, effective and successful nonprofit; therefore, DE&I is embedded across all nine areas.

This event focuses on Resource Development. For additional resources in this category, visit: Resource Development.


About the Presenter

Matt Lehrman, National Trainer & Consultant, Audience Avenue LLC


Matt Lehrman, the Principal of Audience Avenue LLC, helps nonprofit organizations energize their donors, members, and audiences FROM APATHY TO ZEAL™ with services in communications & marketing, Board & staff training, audience development, and strategic planning. He is also the founder of Social Prosperity Partners which works with municipalities to engage their resident populations in meaningful processes of civic planning.

Previously, he founded and served as the long-time Executive Director of Alliance for Audience and, the nonprofit audience development collaborative of Arizona’s arts and cultural sector. Prior to that he served the Scottsdale Cultural Council as VP/Marketing with responsibilities for the Scottsdale Center for the Performing Arts, the Scottsdale Museum of Contemporary Art and the Scottsdale Public Art Program.

Lehrman has served as an Adjunct Faculty Member of Arizona State University's Herberger Institute for Design and the Arts since 2012, where has taught graduate and undergraduate-level seminars on Arts Marketing, Arts Entrepreneurship, Nonprofit Business Management, and Arts & Public Policy.

He and his wife - and their chocolate lab, Hope, live in Scottsdale, Arizona.



$15 NAO Members 
$30 Nonmembers 

If you are logged in as an NAO member you will see your member discount reflected in the cost listed on the following registration page. For questions about this event or assistance with registering, please contact


Thank you to Rockwood Community Development Corporation for being a venue partner! 


February 19th, 2019 from  9:00 AM to 12:00 PM
Rockwood Community Development Corporation
Sunrise Center
18901 E Burnside Street, Suite 101
Portland, OR 97233
Event Fee(s)
Price $30.00
Event Particulars
City Portland
NAO Event? Yes
Topic Development & Fundraising
Presenter Matt Lehrman
Event Region Metropolitan Portland
Programmatic Approach Capacity Builiding