September 10 & 12, 2019
12:00 p.m. - 1:00 p.m. (PT)

Event Description

Key Elements for Building an Intentional Fundraising Program

Rebecca Zanatta, Partner Vice President, Ostara Group 

Building a strong and intentional fundraising program is hard work. It can bring great joy and great frustration if you are the one leading this effort. Start simple with the key elements that matter most. We will spend our time together making an action plan that builds upon your successes. Leave with a renewed enthusiasm for how you are going to achieve great fundraising success! This two-part course is a segment of a five part series - How to Raise Money. 

Part 1: Tuesday, September 10, 2019 - 12:00 p.m. - 1:00 p.m. (PT)

  • Vision: Donors give to organizations that have a sound vision of where they are going. We will clarify your organization's vision and the impact you want to have in your community.
  • Case Statement: Your story and the story of your organization are critical to your fundraising success. We will hone and practice stories important to your organization.

Part 2: Thursday, September 12, 2019 - 12:00 p.m. - 1:00 p.m. (PT)

  • Board Engagement: The board is critical to achieving your vision and telling your story. Leave with a plan to engage your board effectively in fundraising.
  • Intentional Fundraising: There are many sources for fundraising: individuals, foundations, corporations, and government. Prioritize your fundraising audiences and develop intentional strategies to reach them.

All sessions will be recorded and the recording will be available to all registered participants. 

About the Presenter

Rebecca Zanatta, Partner Vice President, Ostara Group 

Rebecca loves philanthropy. She has spent her career in nonprofit management teaching people the value of relationships. Her philosophy focuses on people and putting the why first. Spending time with family and seeking adventure through travel is where you will find her when she isn't trying to better the world through the power of philanthropy. Participating in community is an important value of Rebecca's work. She is a past President of Northwest Development Officers Association (NDOA), now AFP – Advancement Northwest, the largest professional association of fundraisers in Washington State. Recently Rebecca joined the faculty at Seattle University in the Master in Nonprofit Leadership program. She is a graduate of the Leadership Tomorrow program in Seattle, serves on the WSU Foundation Board of Trustees and is a sustaining member of the Junior League of Seattle.

Produced in Partnership with Washington Nonprofits

This webinar is produced in partnership with Washington Nonprofits. Registration is through the Washington Nonprofits website. For questions, contact

More Details & Register Now


$40 Member Price 
$80 Nonmember Price

This webinar is a segment of Washington Nonprofit's How to Raise Money series. Purchase bundled package here for additonal discount.  

NAO Members get a discount on this webinar series by using the discount code on the Members Only Page. You must be logged in to view this page. Contact, if you are having difficulties registering.


September 10th, 2019 12:00 PM   through   1:00 PM
Online Event
Event Particulars
City Online learning
NAO Event? No
Topic Development & Fundraising, Human Resources
Event Region Central Oregon, Eastern Oregon, Metropolitan Portland, North Coast, Northern Willamette Valley, South Coast, Southern Oregon, Southern Willamette Valley
Programmatic Approach Capacity Builiding

Help spread the word

Please help us and let your friends, colleagues and followers know about our page: How to Raise Money: Key Elements for Building an Intentional Fundraising Program

You can also share the below link in an email or on your website.