Thursday, September 26, 2019
12:00 p.m. - 1:00 p.m. (PT)

Event Description

How to Craft a Winning Digital Fundraising Plan 

Lauren Collette, Consultant, Campbell Company

The online fundraising landscape is constantly evolving, from new ways to communicate and engage supporters to advances that make the donation process that much simpler. So much changes year to year, but one thing is certain: online giving is here to stay. Has your development shop fully embraced this new world?

This workshop-style online session will explore the essential elements of a digital fundraising plan, explaining how to create or update your existing plan and incorporating it into your annual giving strategy. Topics will include donation pages, tracking and metrics, social media, email, mobile, and more.

As Fundraising Consultant Lauren Collette walks through each aspect of an effective plan, attendees will assess their own efforts through a checklist. At the end of the session, attendees will complete an individual action plan, giving them immediate next steps for improving or starting their own digital fundraising plan.

This course is a segment of a five-part series - How to Raise Money. 

You will leave this course able to:

  • Understand the essential elements of an effective digital fundraising plan.
  • Explain how digital fundraising can integrate with annual giving strategy.
  • Demonstrate how to apply session learnings to their own digital fundraising efforts.

All sessions will be recorded and the recording will be available to all registered participants. Participants who are unable to attend the course will still have access to all the materials. 

About the Presenter

Lauren Collette, Consultant, Campbell Company

Lauren brings a Gen Y knack for online fundraising and brought more than five years of fundraising experience to consulting at Campbell Company.  She has learned the value of building relationships with supporters and connecting them to an organization's mission—the bedrock of fundraising—both in person and in the digital world.

Prior to consulting, Lauren was the Manager of Annual Giving at the Smithsonian's National Museum of American History. Lauren was responsible for giving below $25,000, launched its annual giving program, and managed online giving initiatives, including playing a role in planning the Museum's Kickstarter effort that raised over $300 million in 2016.

Produced in Partnership with Washington Nonprofits

This webinar is produced in partnership with Washington Nonprofits. Registration is through the Washington Nonprofits website. For questions, contact

More Details & Register Now


$20 Member Price 
$40 Nonmember Price

This webinar is a segment of Washington Nonprofit's How to Raise Money series. Purchase bundled package here for additonal discount.  

NAO Members get a discount on this webinar series by using the discount code on the Members Only Page. You must be logged in to view this page. Contact, if you are having difficulties registering.


September 26th, 2019 12:00 PM   through   1:00 PM
Online Event
Event Particulars
City Online learning
NAO Event? No
Topic Development & Fundraising, Human Resources
Event Region Central Oregon, Eastern Oregon, Metropolitan Portland, North Coast, Northern Willamette Valley, South Coast, Southern Oregon, Southern Willamette Valley
Programmatic Approach Capacity Builiding

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