Wednesday, April 1, 2020
8:30 a.m. - 10:30 a.m.
Presentation at 8:30 a.m., Networking at 10:00 a.m.
Light Breakfast Provided

Event Description

Five Actions Nonprofits Can Take to Enhance, Protect, and Defend Their Reputations

Casey Boggs, President, ReputationUS

Nonprofits want to tell their stories and support their causes. To do this successfully, nonprofits must, among many other things, take care of their reputation. Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support. Conversely, nonprofits are sometimes tasked with protecting their valuable reputations during a crisis or addressing a challenging issue or political climate affecting their cause.

However, many nonprofits are unsure about their reputation (i.e., what others are saying, or not saying, about the nonprofit) or don’t have the capacity to fully manage a reputation campaign. Yet, with some small steps, enhancing, protecting and defending your nonprofit’s reputation can help to raise funds, increase volunteerism, raise the profile of your mission and organization, promote your cause, and share stories to illustrate your challenges and/or successes.

Learning Objectives:
- To know your reputation: what are others saying about your organization?
- To learn specific actions to enhance, protect, and defend your organization's reputation
- To learn how to monitor your organization's reputation 

Area of Nonprofit Excellence - Communications & Public Relations

Every learning opportunity NAO offers is aligned with one of nine areas of our Principles and Practices for Nonprofit Excellence that NAO believes are critical to every nonprofit’s effectiveness and success. Diversity, equity and inclusion are essential for a thriving, effective and successful nonprofit; therefore, DE&I is embedded across all nine areas.

This event focuses on Communications & Public Relations. For additional resources in this category, visit: Communications & Public Relations.

About the Presenter

Casey Boggs, President, ReputationUS

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies. Boggs also managed accounts for two of the world’s largest public relations firms, Waggener Edstrom and Weber Shandwick. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners.



$35 NAO Member
$70 Nonmember

If you are logged in as an NAO member you will see your member discount reflected in the cost listed on the following registration page. For questions about this event, or trouble registering contact


April 1st, 2020 8:30 AM   through   1:30 PM
Ecotrust - 2nd Floor
Billy Frank Jr Conference
721 NW 9th Ave #200
Portland, OR 97209
Event Fee(s)
Price $ 70.00
Event Particulars
City Portland
NAO Event? Yes
Topic Business Development, Communications & Marketing, Leadership Development, Networking
Event Region Metropolitan Portland
Programmatic Approach Capacity Builiding

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