Thursdays, May 7 – 21, 2020
10:00 a.m. - 11:30 a.m. Pacific Time

Event Description

Nonprofit Data for Beginners Series

Eric Leland, Founder and Director of FivePaths

The term “big data” gets used (and misused) a lot, making it seem scary and expensive. But bigger isn’t always better. Gathering the right data—and knowing how to use it—is what matters. Join us for Data for Beginners: Choosing Metrics, Collecting, Analyzing, and Using Data for Evaluation and Storytelling, a three-week course designed to help you ask the right questions, find the data you need, and use your data to strengthen your organization.

May 7: Asking the Right Questions

Simply collecting data is not enough. Deciding early on what you will do with that data—and why you want it in the first place—will help you to define goals and approaches. We’ll talk through how to define your organization’s own data-based metrics strategy from the ground up.

May 14: Hunting Down the Data 

More often than not, the most useful data won’t be found already neatly laid out in a spreadsheet. You might find extremely valuable data in handwritten staff notes, in multiple software systems, or public repositories. We’ll discuss where different data can live, which sources of data might be useful, and where and how you can collect it to be ready for analysis.

May 21: Making Use of Your Data

In the final session, we will discuss the various ways you will need to manage and use the data you’ve collected. We’ll consider the logistics of entering, storing, and maintaining your data. We’ll also look at how to develop an action plan that ensures your data program is useful and sustainable.

Other Info

Please register with the email address where you would like to receive the access code and dial-in information for the online seminar. All registered participants are granted access to the recordings of each session. Participants who cannot attend any of the sessions due to scheduling conflicts will still have access to the course presentation decks and handouts.

Area of Nonprofit Excellence - Resource Development

Every learning opportunity NAO offers is aligned with one of nine areas of our Principles and Practices for Nonprofit Excellence that NAO believes are critical to every nonprofit’s effectiveness and success. Diversity, equity and inclusion are essential for a thriving, effective and successful nonprofit; therefore, DE&I is embedded across all nine areas.

This event focuses on Resource Development. For additional resources in this category, visit:  Resource Development.

About the Presenter

Eric Leland, Founder and Director of FivePaths

Eric has spent the last 15 years working with progressive organizations and businesses tackling online and offline technology challenges. Eric is a founding partner of FivePaths (, a technology firm that brings unparalleled strategic technology consulting, information architecture and web CMS and CRM platform development expertise to each project. Eric is very active in nonprofit, philanthropy and technology circles, having served as co-chair to the Young Nonprofit Professionals Network in San Francisco, on the National Advisory Board for the Addiction Technology Transfer Center, and as a member of NTEN and the Tech Underground.

Produced in Partnership with TechImpact Idealware

This webinar is produced in partnership with TechImpact Idealware

More Details & Register Now



$108 NAO Member (20% discount)
$135 Nonmember 

Registration is through TechImpact Idealware website. To view your NAO member discount code, make sure you are logged in and visit your Members-Only Area. Please contact if you are having difficulties registering.


May 7th, 2020 10:00 AM   through   May 21st, 2020 11:30 AM
Online Event
Event Particulars
City Online learning
NAO Event? No
Topic Development & Fundraising, Financial Management, Operations & Planning
Presenter Maryn Boess
Event Region Central Oregon, Eastern Oregon, Metropolitan Portland, North Coast, Northern Willamette Valley, South Coast, Southern Oregon, Southern Willamette Valley
Programmatic Approach Capacity Builiding

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