Registration is closed for this event


Tuesday, March 2, 2021
10:00 a.m – 11:30 a.m. (PT)

Event Description

Ambassador Training: Better Word-of-Mouth Marketing

Andy Robinson, Principal, Andy Robinson Consulting
Brandon Hayes, Founder, Bold Bison Communications and Consulting

Even in the era of social media, the most effective marketing strategy is word of mouth. Regardless of your role – board, staff or volunteer – you can represent your organization more effectively and encourage positive buzz. Learn how to engage potential supporters, develop compelling messages, and deliver them effectively. We will discuss:

• Listening: The most valuable communications skill
• Shaping your message
• Pitching your organization one on one
• Public speaking without fear (well, with less fear)

As an added bonus, participants will have access to the Be an Effective Board Member mobile guide developed by NAO and Nonprofit Ready for deeper study.

Please send questions and comments ahead of the session to

Please note that a recording of this webinar will be sent to registrants after the event.

About the Presenters

Andy Robinson, Principal, Andy Robinson Consulting

Andy Robinson ( provides training and consulting for nonprofits, businesses, and government agencies. Over the past 25 years, Andy has worked with clients in 47 US states and Canada.

Since pandemic began in March 2020, he has designed and facilitated 70 online meetings, webinars, and remote workshops covering a variety of topics, including fundraising, board development, marketing, leadership development, facilitation, and train-the-trainer programs.

Andy is the author of six books, including Train Your Board (and Everyone Else) to Raise Money, His latest is What Every Board Member Needs to Know, Do, and Avoid. He lives in Plainfield, Vermont.


Brandon Hayes, Founder, Bold Bison Communications and Consulting

Brandon Hayes earned a reputation for creative, hands-on, grounded communications and strategy solutions during his 20 years in the non-profit sector. In 2019, he founded Bold Bison Communications and Consulting to provide forward-thinking communications solutions, engaging facilitation services, and inspiring workshops and trainings for non-profits, particularly the conservation and local food movements, the education sector, and the arts. For seven years, he was Director of Communications at Openlands, Chicago’s regional land trust and leading conservation organization, where he directed all aspects of external communications. Brandon was Manager of Communications and Development at Marwen, which provides high-quality visual arts training to underserved Chicago youth. He was a publicist at Goodman Theatre, Chicago’s largest regional theater. Brandon serves on the Board of Directors of the Institute for Conservation Leadership and Chicago Artists for Action.


Thank You Funders and Supporters

Thank you to the following FUNDERS and SPONSORS who are supporting NAO’s online events and communications during these challenging times. Their support is vital in helping NAO to bring much-needed resources and information to Oregon’s nonprofits – thank you.

Funders: Meyer Memorial Trust, The Ford Family Foundation, M.J. Murdock Charitable Trust, The Collins Foundation, Oregon Community Foundation, The Kinsman Foundation, First Interstate BancSystem Foundation, The Carpenter Foundation, and Gordon Elwood Foundation
Friend Plus Partner Sponsor: Columbia Bank and Heritage Bank
Friend Plus Sponsors: Miller Nash Graham & Dunn LLP, McDonald Jacobs, Bliss Sequoia Insurance & Risk Advisors, CFO Selections and The Standard
Friend Sponsor: Nonprofit Professionals Now, Portland General Electric and Impact Benefits & Retirement


$15 for NAO Members
$30 for Yet To Be Members

A link to access this webinar will be provided in registration confirmation e-mail and e-mail reminder prior to event date.

If you have any questions or trouble registering contact



March 2nd, 2021 from 10:00 AM to 11:30 AM
Online Event
Event Fee
Price $30.00
Event Particulars
City Online learning
NAO Event? Yes
Topic Advocacy and Public Policy, Development & Fundraising, Financial Management, Fundraiser or Festival, Operations & Planning, Public Meeting or Info Session
Event Region Central Oregon, Eastern Oregon, Metropolitan Portland, North Coast, Northern Willamette Valley, South Coast, Southern Oregon, Southern Willamette Valley
Programmatic Approach Capacity Builiding, Thought Leadership, Voice