Registration is closed for this event


Tuesday, February 21, 2023
8:30 a.m. – 10:30 a.m. (PT)
Check-in and Networking at 8:30 a.m., Presentation at 9 a.m.
Light Breakfast Provided.

Event Description

Communications Planning 101: Leveraging Communications to Achieve Organizational Goals

Sophie Crumpacker, Senior Account Executive, anat.

Whether your goal is to fundraise, engage participants or potential audiences, advance thought leadership, or advocate for policy change, employing the right communications strategy and tactics are key to your success. But creating a strategic communications plan can seem daunting. Join Sophie Crumpacker, Senior Account Executive with the full-service nonprofit communications firm anat., for a workshop to learn how to create an annual communications plan.

The workshop will cover:

  • Identifying target audiences, and tactics to reach and engage audiences
  • Developing stories that move target audiences to action 
  • Creating a calendar of internal and external opportunities to reach your audiences
  • Quick tips for generating press stories, effective digital communications, and powerful collateral  

For accommodation requests, please contact us at Advanced notice of at least 10 days is appreciated.

About the Presenter

Sophie Crumpacker, Senior Account Executive, anat.

Sophie Crumpacker, Senior Account Executive, joined anat. in 2017. Her clients include social service, health, and advocacy nonprofits. Prior to joining the firm, she worked in communications and development at Partnership with Children, a nonprofit that provides counseling services to New York City public school students. She also interned at the Huntington Disease Society of America and worked as a research assistant in a psychology lab. Sophie graduated from Washington University in St. Louis, where she earned a bachelor’s degree in psychology and public health. She lives in Portland, Oregon. 


Thank You Sponsors

Partner Sponsor: Columbia Bank

More sponsors coming soon!


$40 NAO Members
$60 Nonmembers

This event is Member Pass eligible.

LCNN Member Pass holders may register for events within this specific network. Your unique discount code may be used for ten registrations (per pass). Passes are shareable across your organization.

If you have any questions or trouble registering contact


Please note: NAO will follow the masking guidelines of the venue in which we are holding this session. To make sure you have the most accurate information, all registrants will be notified of the venue-specific policy in advance of the session.

February 21st, 2023 from  8:30 AM to 10:30 AM
The Barrow - Mahonia Community Room
120 Shelton McMurphey Blvd. Ste. 230
Eugene, OR 97401
Event Fee(s)
Price $60.00
Event Particulars
City Eugene
NAO Event? Yes
Topic Communications & Marketing, Leadership Development, Networking
Event Region Southern Willamette Valley
Programmatic Approach Capacity Builiding