Wednesday, October 11, 2023
9:00 a.m. – 10:30 a.m.
Check-in begins at 8:45 a.m. Light breakfast provided.

Event Description

Workshopping Your Annual Appeal

Dianne Alves, Owner, Fresh Take Consulting

This highly interactive session will bring fundraisers in your community together for a collective learning experience where each can share their thoughts, challenges, and aspirations. Come prepared to jump right in and contribute to the discussions and activities.

Discussions: Learn from experts and peers about effective strategies and techniques that you can incorporate into your own fundraising - setting you up to craft compelling appeals that resonate with your donors and generate outstanding results. You'll also be able to share success stories and lessons learned from your own experience!

  • Tried and True: We'll first discuss direct solicitation best practices, the art of mailed appeals, email campaigns, the role that data plays in appeals, and more. What strategies have served you well in the past?
  • Emerging Trends: We'll analyze the latest trends in fundraising, discovering what works like magic and what doesn't quite hit the mark. Knowing your audience is key to mastering the emerging techniques that will keep you at the forefront of the ever-evolving fundraising world.

Activity: This is your chance to receive valuable feedback, collaborate with fellow fundraisers, and polish your appeals to perfection. We encourage you to bring copies of previous years' appeals or this year's draft if you've already begun!

NAO is committed to creating inclusive learning environments and providing reasonable accommodations for individuals with disabilities. Automatic closed captioning via Zoom is turned on by default for all NAO virtual sessions. For other accommodation requests, please contact us at Advanced notice of at least 10 days is appreciated.

About the Presenter

Dianne Alves, Owner, Fresh Take Consulting

You might say that helping mission-driven organizations is Dianne Alves’ mission in life. Dianne has worked in development for more than 30 years, helping to grow both the revenue streams and the capacities of nonprofits throughout Oregon. She has worked for nonprofit organizations that affect change by protecting the environment, administering health care and health education, providing housing, support comprehensive mental health and social services to children and families and K-12 and higher education.

Dianne is a recognized expert in her field and is a frequent presenter for both nonprofit organizations and professional development associations. Her appearances include Willamette Valley Development Officers (WVDO), Nonprofit Association of Oregon (NAO) and Association of Fundraising Professionals (AFP). 


Thank You Sponsors and Funders

Partner Sponsor: Umpqua Bank
Friend Sponsor: CFO Selections
Foundation Supporters: Meyer Memorial Trust and M.J. Murdock Charitable Trust


$45 NAO Members
$75 Nonmembers

This event is Member Pass eligible.
NLN Member Pass holders may register for events within this specific network. Your unique discount code may be used for eight registrations (per pass). Passes are shareable across your organization. Purchase an NLN Member Pass by November 22, 2023 to take advantage of the $110 savings! 

If you have any questions or trouble registering, contact


October 11th, 2023 from  9:00 AM to 10:30 AM
The Melody Event Center
Morrison Room - 2nd Floor
615 SE Alder St
Portland, OR 97214
Event Fee(s)
Price $75.00
Event Particulars
City Portland
NAO Event? Yes
Topic Development & Fundraising, Networking
Event Region Metropolitan Portland
Programmatic Approach Capacity Builiding