Wednesday, October 11, 2023
9:00 a.m. – 10:30 a.m. 
Check-in begins at 8:45 a.m. Light breakfast provided.

Event Description

Workshopping Your Annual Appeal

Catrina Mathewson, Senior Director of Development, ShelterCare

This highly interactive session will bring fundraisers in your community together for a collective learning experience where each can share their thoughts, challenges, and aspirations. Come prepared to jump right in and contribute to the discussions and activities.

Discussions: Learn from experts and peers about effective strategies and techniques that you can incorporate into your own fundraising - setting you up to craft compelling appeals that resonate with your donors and generate outstanding results. You'll also be able to share success stories and lessons learned from your own experience!

  • Tried and True: We'll first discuss direct solicitation best practices, exploring the art of mailed appeals, email campaigns, and more. What strategies have served you well in the past?
  • Emerging Trends: We'll analyze the latest trends in fundraising, discovering what works like magic, what doesn't quite hit the mark, and the emerging techniques that will keep you at the forefront of the ever-evolving fundraising world.

Activity: This is your chance to receive valuable feedback, collaborate with fellow fundraisers, and polish your appeals to perfection. We encourage you to bring copies of previous years' appeals or this year's draft if you've already begun!

NAO is committed to creating inclusive learning environments and providing reasonable accommodations for individuals with disabilities. Automatic closed captioning via Zoom is turned on by default for all NAO virtual sessions. For other accommodation requests, please contact us at Advanced notice of at least 10 days is appreciated.

About the Presenter

Catrina Mathewson, Senior Director of Development, ShelterCare

Catrina Mathewson is an accomplished professional in nonprofit management, fundraising, and community development. With a strong academic background including a B.A. in Psychology/Sociology from the University of Wisconsin-Stevens Point, a Graduate Certificate in Nonprofit Leadership from Minnesota State University-Mankato, and a Masters of Nonprofit Management (MNM) from the University of Oregon, she brings extensive knowledge and expertise to her work.

Currently serving as the Senior Director of Development at ShelterCare, Cat leads a three-person department responsible for fundraising, grants, donor relations, events, branding, communications, PR, volunteers, website management, and marketing. Under her guidance, the department consistently raises approximately $620,000 in fundraising annually, in addition to securing around $6 million through federal/state/county contracts.

Cat is a strong advocate for ethical fundraising, emphasizing innovation and accessibility for public participation. In her spare time, she volunteers at Pro-Bone-O Veterinary Care and offers fundraising expertise while assisting in clinics. She also serves as Treasurer of Emerald Valley Development Professionals, organizing educational workshops for fundraising professionals. Additionally, she actively contributes as a member of the Springfield Community Development Advisory Committee and participates as a Scholarship Review Member for the Oregon Community Foundation.


Thank You Sponsor and Funders

Partner Sponsor: Umpqua Bank
Funders: Meyer Memorial Trust & M.J. Murdock Charitable Trust


$45 NAO Members
$75 Nonmembers

This event is Member Pass eligible.
LCNN Member Pass holders may register for events within this specific network. Your unique discount code may be used for eight registrations (per pass). Passes are shareable across your organization. Purchase an LCNN Member Pass by November 22, 2023 to take advantage of the $110 savings! 

If you have any questions or trouble registering, contact


October 11th, 2023 from  9:00 AM to 10:30 AM
United Way of Lane County
3171 Gateway Loop
Springfield, OR 97477
Event Fee(s)
Price $75.00
Event Particulars
City Springfield
NAO Event? Yes
Topic Development & Fundraising
Event Region Southern Willamette Valley
Programmatic Approach Capacity Builiding