Thursday, October 5, 2023
9:00 a.m. – 10:30 a.m.
Check-in begins at 8:45 a.m. Light breakfast provided.

Event Description

Workshopping Your Annual Appeal

Ron Frey, PresidentFrey Resource Group

This highly interactive session will bring fundraisers in your community together for a collective learning experience where each can share their thoughts, challenges, and aspirations. Come prepared to jump right in and contribute to the discussions and activities.

Discussions: Learn from experts and peers about effective strategies and techniques that you can incorporate into your own fundraising - setting you up to craft compelling appeals that resonate with your donors and generate outstanding results. You'll also be able to share success stories and lessons learned from your own experience!

  • Tried and True: We'll first discuss direct solicitation best practices, exploring the art of mailed appeals, email campaigns, and more. What strategies have served you well in the past?
  • Emerging Trends: We'll analyze the latest trends in fundraising, discovering what works like magic, what doesn't quite hit the mark, and the emerging techniques that will keep you at the forefront of the ever-evolving fundraising world.

Activity: This is your chance to receive valuable feedback, collaborate with fellow fundraisers, and polish your appeals to perfection. We encourage you to bring copies of previous years' appeals or this year's draft if you've already begun!

NAO is committed to creating inclusive learning environments and providing reasonable accommodations for individuals with disabilities. Automatic closed captioning via Zoom is turned on by default for all NAO virtual sessions. For other accommodation requests, please contact us at Advanced notice of at least 10 days is appreciated.

About the Presenter

Ron Frey, PresidentFrey Resource Group

Ron has trained and consulted with hundreds of organizations on stewardship, leadership, marketing strategy, branding, and capital campaigns. His clients appreciate his creative storytelling which inspires joyful generosity. He has served the Nonprofit Association of Oregon since 2013, providing training to hundreds of development professionals throughout the state of Oregon. Frey Resource Group is a strategic and creative consulting firm that provides fundraising services to nonprofit organizations nationwide. Past clients range from local nonprofits to international humanitarian organizations in the fields of education, health care, social services and community development. 


Thank You Sponsors

Friend Sponsor: First Interstate Bank
Foundation Supporters: The Kinsman Foundation, The Ford Family Foundation, Meyer Memorial Trust, M.J. Murdock Charitable Trust & Roundhouse Foundation


$45 NAO Members
$75 Nonmembers

This event is Member Pass eligible.
NNCO Member Pass holders may register for events within this specific network. Your unique discount code may be used for eight registrations (per pass). Passes are shareable across your organization. Purchase an NNCO Member Pass by November 22, 2023 to take advantage of the $110 savings! 

If you have any questions or trouble registering contact


This event does not necessarily reflect the mission/opinion of The Environmental Center.
October 5th, 2023 from  9:00 AM to 10:30 AM
The Environmental Center - Audubon Room
16 NW Kansas Ave.
Bend, OR 97703
Event Fee(s)
Price $75.00
Event Particulars
City Bend
NAO Event? Yes
Topic Development & Fundraising, Networking
Event Region Central Oregon
Programmatic Approach Capacity Builiding