Kari Chisholm, President
Presentation & Continental Breakfast at 8:00
Networking at 9:30
The way we communicate is changing. Social media, mobile devices, and email communications have made it easier to stay in touch with donors, big and small. They’ve also made it possible to reach new audiences cost effectively. But as the disciplines of fundraising and communications merge, there are risks along with opportunities. We’ll have a high-level strategic conversation about email fundraising, Facebook, Twitter, and online advertising.
Topics for discussion include:
- The merger of communications and fundraising
- Generating enthusiasm with social media
- The Facebook–Email–Donor acquisition funnel
- Email fundraising strategies
- Online advertising
About the Presenter
Kari Chisholm, president of Mandate Media, is an experienced campaign staffer, media strategist, political consultant, and interactive web developer. Over the last decade, Kari has worked with nearly 200 campaigns in over 20 states at every level.
About the Network
Each session of the Mid-Valley Nonprofit Network is designed to strengthen your management skills while providing field-tested concepts and tools to take back to your organization for implementation. In addition to skills development, each session allows for networking and peer coaching in a collaborative learning environment.
Ray & Joan Kroc Corps Community Center
1865 Bill Frey Drive NE
Salem, OR 97301