Investing Time Wisely: Calculating ROI of Individual Donor Fundraising

Ron Frey, President
Frey Resource Group

Continental Breakfast & Networking at 8:30
Presentation at 9:00

Every organization must know how to spend fundraising dollars wisely. In this session, you’ll learn the key insights about how to invest your fundraising budget to strategically grow your donor base and your income. We will emphasize the necessity of investing in donor base growth as a way to build long-term sustainable income. This session will help chief financial officers, Board members, and development staff understand the real economics of fundraising—something that is often misunderstood.

You’ll discover:

• How to create a development dashboard for strategic decision making
• The most important metrics of your fundraising performance, productivity, and profitability
• How to find the most productive segments of your donor base and save on fundraising costs while raising more
• How to predict your income trend for the next 12 to 36 months based on your strategic data and know what you must do to produce income growth

About the Presenter

Ron Frey has a passion to see his clients become extraordinarily successful in fundraising. His career includes leadership roles and consulting in a wide variety of nonprofit organizations including social services, youth organizations, camps, churches, and international relief and development organizations. His clients look to him for innovative marketing and fundraising solutions, strategic planning, direct marketing, and branding.

Ron has been a speaker and trainer at several national training conferences, and his one-day “Breakthroughs in Fundraising” seminars have helped more than 400 nonprofit organizations nationwide. His use of personal assessment tools helps his clients improve both individual performance and team effectiveness. Ron’s innovative coaching program is designed to help nonprofit leaders become successful at fundraising.

About the Network

Each session of the South Willamette Valley Nonprofit Network is designed to strengthen your management skills while providing field-tested concepts and tools to take back to your organization for implementation. In addition to skills development, each session allows for networking and peer coaching in a collaborative learning environment.