About this event
Four 90-minute webinars presented by Idealware on Tuesdays in February and March from 10:00 to 11:30 a.m. Pacific.
Most people would rather attend a live, in-person event than dial into a webinar, but getting everyone in the same place at the same time is often not practical or cost effective. Webinars—seminars presented online rather than in person—can be the best way to reach a large audience in multiple time zones, but it can be challenging get the attention of your audience and keep it—especially with so many distractions at work and online.
For your webinars to be successful, you need techniques and tools designed to break through the typical webinar fatigue. At the end of this toolkit, you will be able to put together a webinar that effectively communicates what your audience needs to know and feel, and prepares them to take meaningful action.
Over four Tuesdays starting February 17, join Idealware as they show you how to create engaging webinars that bring people together from across your organization. We’ll talk about the most effective ways to communicate in a webinar format; how to build in interactivity and facilitate participation; the tools you can use to develop, record, integrate, and distribute your webinar; how to market your webinar to encourage broad participation; and how to measure and interpret your webinar’s success.
Throughout the course, you will:
- Identify the times when a webinar is the right approach for your organization and your audience
- Learn what your viewers need to get from your webinar and how to reach them across various learning styles
- Get tips on how to make your webinars more interactive
- Review the latest tools for creating and managing your webinar
- Think through the logistical and technical considerations
- Discuss promotional strategies and best practices
- Learn about ways you can evaluate the effectiveness of your webinar
Toolkit Schedule
All sessions take place Tuesdays at 10:00 a.m. Pacific and last for 90 minutes.
February 17: How to Plan an Engaging Webinar
In this session, we’ll help you turn your rough idea into a plan for a webinar. We’ll discuss when you should and shouldn’t consider creating a webinar, how best to communicate, and how to define your audience. We’ll also go over how to design your webinar from outlining and planning your content to how to get just the right look and feel.
February 24: How to Make Your Webinar More Interactive and Interesting
With email alerts, ringing phones, and that ever present urge to grab a snack, you have a lot of competition for your audience’s attention. This class will focus on tips and techniques—from polls and quizzes to alternative formats and breakout sessions—that foster natural engagement and participation. We will also explore which in-person event techniques that also work well during a recorded event.
March 3: Tools and Strategies to Help Make Your Webinar a Success
Now that you have a plan for the content of your webinar, how do you make sure it runs well and that people attend? This session will cover how to promote and manage webinars and the strengths and weaknesses of various webinar tools. Topics include: outreach, registration, payment, website integration, recording, and storage.
March 10: Measuring Your Webinar’s Impact
Was your webinar a success? How do you know? This session will help you think about the ways you can measure the effectiveness of your outreach strategy and the content you’ve presented. We’ll discuss common metrics and measurement tools, how to create surveys, and what to keep in mind as you analyze your qualitative and quantitative data.
Additional Information
Participants will be given weekly homework assignments.
Please register with the email address where you would like to receive the access code and dial-in information for the online seminar.
All registered participants are granted access to the recordings of each session. Participants who cannot attend any of the sessions due to scheduling conflicts will still have access to the toolkit presentation decks and handouts.
Questions? Email Idealware at [email protected].
About the Presenter
Lindsay Bealko, Idealware Expert Trainer, started Toolkit Consulting in 2007 to help foundations, nonprofits, and corporate citizenship programs design engaging learning, creative communications, and powerful programs. She has helped clients like Idealist, TechSoup Global, the Bill & Melinda Gates Foundation, Microsoft Citizenship, and the Hartford Foundation for Public Giving to expand programs, plan impactful events, and produce effective cause campaigns. Prior to starting Toolkit Consulting, Lindsay managed national programs for NPower, where she earned her wings in #nptech by delivering hundreds of workshops to help nonprofit staff use technology for good. Lindsay is a graduate of the University of Vermont and a Leadership Tomorrow alumnus.
Cost (for all four sessions)
$140 NAO Members
$160 Nonmembers
Registration for this event is through Idealware, our partner for this training.
Special Free Preview Webinar
Not sure if this webinar is for you? Join Idealware for a FREE preview session, 10 Tips for Successful Webinars on
February 12, from 9:00 a.m. – 10:00 a.m. Pacific. Learn more.