About this event
Are you making the most of your social media presence? It’s not enough to be on one or two platforms. You need a strategy that can help you convert “likes” into a stronger voice, more donations, and activism that makes an impact.
Over three sessions, we’ll help you think through which social media tools make sense for you and how to use the best features of platforms such as Facebook, Twitter, and Pinterest to gain followers and create content that will further your organization’s mission. You’ll learn how to use social media for branding, deepening engagement, and integrating campaigns. We’ll also discuss how to plan and manage your posts, the policies you should consider to protect your organization and staff, and how to measure your success.
Throughout the course, you will:
- Define your goals and design a strategy to achieve them.
- Learn how to reinforce your organizations’ brand.
- Discover strategies for engaging supporters and motivating them to act.
- See how social media tools can work together to create an integrated campaign through multiple channels.
- Begin the process of creating a social media policy for your organization.
- Delve into tools that measure social media efforts and learn how effectively manage and interpret this information.
Toolkit Schedule
All 90 minute sessions take place on Wednesdays from 10:00 a.m. to 11:30 a.m. (PST).
March 18: Defining Your Social Media Goals and Strategy
You know social media is important, but it’s not obvious why or what you should do once you’re there. We’ll start out by helping you define what you want to get out of your investment in social media and how to use the strengths of each platform to your organization’s best advantage.
March 25: Moving Your Audience Up the Engagement Ladder
Good content combined with a savvy strategy leads to loyal followers. This course will show you how to create campaigns that move your constituents from followers and people who “like” your posts to active voices for good work in your community. We’ll also review general best practices and show you tips and tricks to make your content more engaging.
April 1: Building Long-term Social Media Success
You may have a Facebook page, Twitter account, and YouTube channel, but are they really working? And do you have policies in place that govern who does what, what’s OK to say, and how to handle sticky situations? We’ll walk through the questions you need to answer to ensure your social media program is set up for long-term success. This session will help you developing your organization’s social media policy to prevent embarrassing gaffes and other kinds of risks. We’ll also review the tools out there that can help you gather data on your social media interactions, analyze your strategy, strengthen what works, and change what doesn’t.
Additional Coursework
Weekly homework assignments.
About the Presenter
Chris Tuttle leads trainings on multimedia and communications for Idealware. At Tuttle Consulting, he provides online engagement strategies for nonprofit charity organizations, small businesses, and personal brands. Combining Tuttle’s experience as a community organizer with a website development background, Tuttle provides expertise that combines constituent relationship building, marketing, and technology.
Cost (for all three sessions)
$85 NAO Members
$95 Nonmembers
Additional Information
Registration for this event is through Idealware, our partner for this training.
Please register with the email address where you would like to receive the access and dial-in information for the online seminar.
All registered participants are granted access to the recordings of each session. If a participant cannot attend any of the sessions due to a scheduling conflict, they will still have access to all the content of the Toolkit.