How to Tell Your Story to the World: Build Stronger Fundraising and Visibility Through Branding

About this event

March 2, 2016 | 8:00 a.m. to 10:00 a.m.

Presentation & Continental Breakfast at 8:00, Networking at 9:30

Ecotrust Conference Center, 2nd Floor | 721 NW 9th Avenue | Portland, OR 97209

Member Pass Eligible, $25 NAO Members, $50 Nonmembers

Presenters

Lindsay Yale, Director of Public Relations, Grady Britton

Kate Van Bronkhorst, Senior Account Manager, Grady Britton

When people are looking for ways to give back to their community or discovering causes that matter to them, they have more options than ever. That’s why having a strong brand for your nonprofit can help you rise above the noise to capture mindshare and – more importantly – those critical fundraising dollars.

But what is a “brand?” It’s more than just your logo; it’s defining why you exist in the world, and what you’re doing to make it a better place. It’s telling your story the right way, to communicate to the world why YOU matter and why they should care.

When your brand is well-defined, you have an anchor for all that you do. From how you work with your core funders and supporters, to how you introduce your organization and causes to the broader world. A good brand can positively affect how you deliver services, interact with your community and legislators, elevate your cause, and better position your organization for the long-term.

During this workshop we will explore:

• I know I need a brand; now what? Vital steps for defining your brand
• How to find the right partners to help you get there
• Your brand as anchor – how your brand lives in the world
• So, what’s this going to cost me? Investment and budgeting for brand development and execution.

About the Presenters

Lindsay Yale Lindsay Yale recognizes the innate power of storytelling and its role in modern media relations and marketing. As the Director of Public Relations, she manages and supports a variety of public relations and creative accounts for Grady Britton. She has helped build brands in the food, consumer product, nonprofit, education, technology and healthcare industries. This includes clients like Bob’s Red Mill, Dave’s Killer Bread, Meals on Wheels People, Community Warehouse, Marathon Scholars, and HealthSparq. With a passion for creative strategy and great writing, she helps clients execute successful media relations campaigns, launch products, and garner coverage in major US and key local media outlets alike. She helps clients capitalize on social media opportunities, recognizing the unique way they can use social media to build their brand and achieve their marketing goals.

Kate Van Bronkhorst Kate Van Bronkhorst takes pride in creating insightful, compelling, fun work that delivers great results for her clients. She has led rebranding and advertising efforts for local non-profits like sustainable wine certification LIVE and the Oregon Cultural Trust. She also has deep experience in crafting advertising strategy and mining audience insights for clients as diverse as Bob’s Red Mill, Sephora, and NASCAR. And in this digital era, she’s also learned how to optimize efforts online and off to make sure campaigns succeed. One of Kate’s favorite parts of her job is watching organizations tap into their core truths in a way that makes them proud to share their stories.