About this event
This is a FREE NAO Member exclusive webinar produced in partnership with the DonorSearch. Registration can be accessed on NAO’s Member Only Page. You must be logged in to access this page.
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Presenter
Jeri Alcock, CFRE, West Coast Sales Manager, DonorSearch
Nearly one-quarter of all charitable donations are made at year-end. Are you ready? This live webinar will provide you with the tools to maximize giving at year-end and identify your best prospects for upgrade, major gifts and planned gifts. Drawing on research on over 1 billion charitable giving records, we’ll review the five key donor characteristics that have been demonstrated to predict major gifts.
Some of the questions we’ll answer using evidence-based practice:
- What are the peak days and times for giving at year-end?
- What information about prospects can help predict future giving?
- Who should be targeted for new major gifts?
- Who should be targeted for planned giving?
- Who should be prioritized for personal outreach?
After this workshop you will understand the five key predictors for major gifts and you’ll be able to use your organization’s giving history to evaluate your best prospects for major and planned gifts. The session will include real-life stories of campaign hits and misses, a fair dose of good humor, and opportunities for participants to ask questions.
REGISTER NOW
You must be logged in to access the link to the registration page. Registration for this event is through DonorSearch, NAO’s partner for this training.
About the Presenter
Jeri Alcock, CFRE, is a fundraising consultant and data crusader who has spent her career serving the nonprofit sector. In 2012, Jeri launched DonorDynamics, a prospect screening software that helps organizations to start or grow their major gift programs.
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