Skip to content

< Show all events

Online

How to Drive More Visitors to Your Website

About this event

This event is produced in partnership with Idealware. Registration is through the Idealware website.

REGISTER HERE

NAO Members get $10 off this webinar series by using the discount code on the Members Only Page. You must be logged in to view this page.

Many organizations have a website full of great content and valuable resources, but haven’t gotten the word out about what constituents can find there. In this three-part webinar series, we will help participants use the resources they already have to increase traffic, optimize the content and structure of their website so that it will appear higher in search engine rankings, and analyze how people interact with the site by using Google Analytics.

Throughout the course, participants will:

  • Learn how to use campaigns and promotions to drive traffic.
  • Pick up tips on how to optimize the site for search engines.
  • Review the metrics and reporting features available through Google Analytics.
  • Learn how to interpret and analyze website metrics.

Participants will also be given weekly “homework” assignments. Registration includes an invitation to join the live broadcast for each webinar, as well as a recorded version that participants can view at their convenience.

Schedule

All sessions take place Thursdays at 12 p.m. Pacific Time and last for 60 minutes.

April 21: Using Campaigns and Promotions to Drive Traffic to Your Website


April 28: Optimizing Your Website for Search Engines

May 5: Measuring Your Online Reach

About the Presenter

Laura Quinn has been working in the software sector for nearly 20 years. As Idealware’s Director of Partnerships and Knowledge, she works with organizations such as the Gates Foundation, the Urban Institute, the Legal Services Corporation, the National College Access Network, and more to help nonprofit organizations understand how they can use data to improve programs and communicate their effectiveness. Prior to founding Idealware, Laura was an independent consultant helping nonprofits create internet strategies, select appropriate software, and then build sophisticated websites on limited budgets. She has also selected software, designed interfaces, and conducted user research for multi-million dollar software and website implementations with companies such as Accenture and iXL. Laura is a frequent speaker and writer on nonprofit technology topics.

Cost

$95 NAO Members

$120 Nonmembers

Individual sessions are not available.

This event is produced in partnership with Idealware. Registration is through the Idealware website.

REGISTER HERE

NAO Members get $10 off this webinar series by using the discount code on the Members Only Page. You must be logged in to view this page.