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The Nonprofit Social Media Success Toolkit Webinar Series

Online Event

About this event

Dates

Thursdays, September 22 – October 27
10:00 a.m. – 11:30 a.m. (Pacific Time)

Cost

$210 NAO Members
$260 Nonmembers

NAO Members get a discount on this webinar series by using the discount code on the Members Only Page. You must be logged in to view this page.

Produced in Partnership with Idealware

This webinar is produced in partnership with Idealware. Registration is through the Idealware website. For questions, contact [email protected].

Register Now

About the Series

Registration includes an invitation to join the live broadcast of each webinar, and a recorded version with downloadable PowerPoint slides that participants can view at their convenience.

How can you stand out on social media and manage your accounts without it taking over your life? Join us for The Nonprofit Social Media Toolkit, a six-part training series that will teach you how to use social media to build your nonprofit brand, deepen engagement with donors, develop integrated campaigns, drive donations, measure your impact, and create a social media policy.

Throughout the course, you will:

  • Create and reinforce your organizations’ brands using social media.
  • Learn about strategies for engaging supporters and motivating them to act.
  • Learn how social media tools can work together to create an integrated campaign that promotes brands and causes through multiple channels.
  • Begin the process of creating a social media policy for your organization.
  • Learn how to use social media for fundraising.
  • Discover tools to measure social media efforts, and learn to make this task effective and manageable.
  • Design a complete social media strategy.

Learn more.

Schedule

September 22: Branding Through Social Media

We’ll kick off the course with the concept of branding through the lens of social media. Over the course of 90 minutes we’ll take a detailed look at creating, refining, and managing your brand message and personality. This session will also explore how what you say and how you say it affects how your organization is perceived by others.

September 29: Getting Beyond the Like: Using Social Media to Cultivate Deeper Commitment

People “like” you on Facebook, but what is that actually doing to support your organization’s bottom line? We’ll talk critically about how to move constituents up the engagement ladder from a simple “like” to tangible results, such as signing petitions, attending events, joining movements, and even donating. Armed with case studies, industry research, and plain old common sense and experience, we’ll show you how to get more value from social media and use it to cultivate deeper commitments.

October 6: Integrating Social Media Channels (and Other Communications)

Communications don’t exist in a vacuum. You need to consider not only how your different social media channels work together, but also how messaging stays consistent across other online channels, such as email and websites, and offline channels such as direct mail, general press, and advertisements. Which channels are best for which kind of communication? Which channels encourage action? We’ll provide a decision-making structure to help you define what makes sense for you and a model to articulate your own communications strategy.

October 13: Getting Started with Social Media Fundraising

Social media may be good for sharing photos or important new stories, but can it really help you raise money? We’ll outline how social media can bolster your fundraising efforts and look at a few organizations that have had success fundraising through social media.

October 20: Measuring Your Social Media Efforts

What happens when your posts go out? How do you know that the time you’re putting into social media is worth it? We’ll walk through the basic social media stats. We’ll also discuss the tools that can help you gather data, analyze your strategy, strengthen what works, and change what doesn’t.

October 27: Creating a Social Media Policy

Your social media channels are your organization’s public voice. As transparency and two-way conversations become the norm, many organizations are racing to develop social media policies that govern who does what, what's OK to say, and how to handle sticky situations. Even more than simply legislating these details, the process of creating such a policy can help your organization engage in important discussions that will strengthen your culture and better position you to take advantage of tools and opportunities. We'll explore why the process (not just the product) is so important, how to make these conversations productive and strategic, and why a social media policy is an important milestone of digital maturity.