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Online Communications: The Basics

Online Event

About this event


Tuesdays, March 7 – March 21
9:00 a.m. – 10:00 a.m. (Pacific Time)


$95 NAO Members
$120 Nonmembers

NAO Members get a discount on this webinar series by using the discount code on the Members Only Page. You must be logged in to view this page.

Produced in Partnership with Idealware

This webinar is produced in partnership with Idealware. Registration is through the Idealware website. For questions, contact [email protected].

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About the Series

Registration includes an invitation to join the live broadcast of each webinar, and a recorded version with downloadable PowerPoint slides that participants can view at their convenience. 

Every nonprofit needs a solid online communications foundation. This course will help you define your communication goals, practices, and strategies. We'll help you refine your "SMART" communication goals, learn what kind of content engages your stakeholders, understand the purpose and best use of each online communications channel, develop an editorial calendar, track success against goals, and choose how to invest your time and money. By the end of this course, you'll have a firm understanding of how to create an online communications plan that meets your goals, connects with your audience, and drives engagement

Throughout this course, you will:

  • Think though what you need to establish a strong online presence.
  • Discover what matters most to your stakeholders and how to use online communications to reach and interact with them.
  • Consider how to use online communications to help you achieve your goals.
  • Learn about online communications tools and best practices for broadcast email, websites, inbound content strategy, and social media.
  • Learn how to develop an online communications plan that meets your goals, connects with your audience, and drives engagement.

This course is based on impartial research and expertise from nonprofit communications experts at Idealware and beyond. Join us to learn how to combine proven communication strategies with useful technology to reach a bigger audience and foster deeper relationships.

Learn more.


March 7: Communications Fundamentals
Online, it's easy to shout, but hard to be heard. We'll kick off by covering the fundamentals of online communications, including: defining a SMART goal approach to communications, understanding your unique value proposition, developing content, and inspiring meaningful engagement. By the end o this session you'll have a better understanding of how to align your goals with what your audience wants.

March 14: Channels and Tools
There are so many channels and tools, and each is useful in slightly different ways. We'll look at current internet, social media, and tech trends to help you choose the right communication channels for you. We'll also walk though the best uses of website, email, social media, and mobile content to maximize your communication efforts.

March 21: Developing a Plan and Making it Work
Executing communications can be creative and fun– once you've done the planning. We'll show you how to get organized, develop a robust editorial calendar, and make sure your content is going out at the right time, on the right platform, to the right people. We'll also cover common online metrics to help you learn whether your communications efforts are working. This week we'll also cover frequently asked questions about budget and staffing for communications success.