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The Advanced Social Media Decision Maker's Toolkit (Webinar Series)

About this event

You’ve got your Facebook page, your Twitter feed, and videos on YouTube—now what? Step beyond social media basics with “The Advanced Social Media Decision Maker’s Toolkit.” In this five-session series, presented by Idealware, we’ll delve into advanced social media strategy and discuss how to use your social media for branding, deeper engagement, and integrated campaigns while exploring how to measure your social media impact and creating a social media policy.

October 25: Branding through Social Media

To kick off the course, we’ll dive into the concept of branding through the lens of social media, taking a detailed look at how you can create, refine, and manage your brand message and personality. Our first session will explore how what you say and how you say it affects people’s impressions of your organization.

October 30: Getting Beyond the Like: Using Social Media to Cultivate Deeper Commitment

People “like” you, but what is that actually doing to support your organization’s bottom line? We’ll talk critically about how you can move constituents up a ladder of engagement from a simple “like” to actually get them to do something for your organization. Sign a petition, attend an event, join a movement and yes, even donate—it’s possible to get your constituents to do all of these things as a result of social media actions, but it’s not easy. Armed with case studies, industry research, and plain old common sense and experience, we’ll work together to recalibrate our social media mindset in order to provide more value and cultivate a deeper commitment.

November 1: Integrating Social Media Channels (and Other Communications)

When we work in social media, it’s essential to remember that our communications don’t exist in a vacuum. We need to consider not only how our different channels work together, but how our messaging stays consistent across other online channels like email and websites as well as offline channels like direct mail, general press, and advertisements. Which channels make sense to communicate what kind of messages, or to encourage action? What’s actually working in what situations? We’ll provide a decision-making structure to help you define what makes sense for you, and a model to articulate your own communications strategy.

November 6: Measuring Your Social Media Efforts

You have a Facebook site, a blog, a Twitter account, and a YouTube channel. Are they all working? Is it worth the time you’re putting in—and how do you know? We’ll walk through a framework that includes views, followers, engagement, and conversion and the tools that can help you gather the data you need to analyze your strategy, strengthen what works, and change what doesn’t.

November 8: Creating a Social Media Policy

As social media transparency and two-way conversations become the norm, many organizations are racing to develop social media policies that govern who does what, what’s okay (and what’s not) to say on behalf of the organization, and how to handle sticky situations. But even more than legislating these details, the process of creating such a policy can help you and other leaders in your organization engage in important discussions that will mature your organizational culture and help position you better to take advantage of the tools and opportunities at your disposal. In this session we’ll explore why the process is as important as the product, how to make these conversations productive and strategic (and dare we say fun?), and why a social media policy is an important milestone of digital maturity.

About the Presenter

Andrea Berry, Director of Partnerships and Learning, oversees Idealware’s fundraising and training activities, including the Field Guide to Nonprofit Software, sponsorship, corporate and individual giving, grants management, and online seminars. Prior to joining Idealware, Andrea held fundraising positions in education, health research, and museums. She has also taught math, performing arts, and history in traditional and non-traditional educational settings. She brings a breadth of experience with fundraising software, particularly as it relates to small nonprofits, and has worked as a consultant with nonprofits across New England to help identify appropriate donor management software. Additionally, as a former teacher, Andrea brings front-line tested expertise in curriculum development and training.

Cost (for all five sessions)

$162 NAO Members
$180 Nonmembers

Additional Information

There are two time slots available for the series—9:00 to 10:30 a.m. (PST) and 12:00 to 1:30 p.m. (PST). You will be asked to select one of these when filling out the registration form.

Registration for this event is through Idealware, our partner for this training.

Register now