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Workshop Training or Seminar

: Who Gives A Brand? Lunch & Learn

Olympic Mills Building 107 SE Washington, Suite 700
Event Contact Person: Alicia Nagel

About this event

This event is provided by GRAYBOX

Come check out this free talk designed to introduce you to branding and give
you some tools you can put to use immediately! Complimentary pizza and
beverages provided too!

Are you interested in increasing the ROI of your marketing efforts?
Understanding your brand and communicating it effectively is a key
contributor in growing sales! Join Senior Marketing Strategist, Alicia Nagel,
in this talk to discover how becoming more aware of your company’s brand
can help you build strong relationships with customers. Attendees will leave
with tactics to gain a better understanding of their users, brand
personality, brand “touchpoints”, and how using brand strategy can
increase the effectiveness of marketing efforts. Presentation will be
followed by a brief Q&A.

GRAYBOX is in the top floor of the big mustard yellow Olympic Mills building
in SE industrial area near OMSI. It takes up a whole city block and has
several entrances. The elevator up to the 7th floor is at the North entrance
– that’s the elevator you want (the other one only goes down to parking).

Event on GRAYBOX Website:

RSVP Link on Eventbrite:

GRAYBOX is a digital consulting firm that helps you solve technical
challenges, reach your audience and optimize your operations with elegance,
utility and expertise. We’re your partners to success in a digital-first
world — we help you captivate your customers online with measurable

Alicia has almost 10 years experience in creative leadership and brand
strategy, with a background in design and advertising. Prior to working at
GRAYBOX, she ran a branding and design consultancy where she worked with
executive-level staff in marketing and web development agencies and directly
with clients to produce brand strategy, lead creative teams, and produce
cross-channel marketing campaigns.

Alicia has extensive experience using research to inspire and guide content
and design across multidisciplinary creative teams. She is experienced at
conducting and applying a variety of primary and secondary research methods
to inform integrated creative campaigns including focus groups, field
observation, brainstorming sessions, market research, and online activity
observation. These insights then get developed into personas for target
audience segments to help teams and clients envision who they’re speaking

Alicia enjoys giving back to the community by taking on pro bono work for
nonprofits and leading branding workshops to help the entrepreneurial
community. She has been asked to speak by organizations such as USC, Etsy,
Anvil Media, and PSU. Nonprofit work has included content writing for AIGA,
as well as brand strategy and design for several nonprofits such as Portland
City Club, Fashion Collective Portland, and June Key Delta Community Center
in North Portland.