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South Willamette Valley Nonprofit Network

Media 101: What to Say & How to Say It

John Serbu Youth Campus/Lane County Juvenile Justice Center Carmichael Room
2727 Martin Luther King, Jr. Blvd.
Eugene

About this event

Kelli Matthews, Account Director & Digital Strategist
Turell Group

Continental Breakfast & Networking at 8:30
Presentation at 9:00

In this session, the Turell Group will review the basics of both media planning and interacting with reporters for nonprofits. Below are the topic areas of focus.

Media Planning:

  • Set goals
  • Measure objectives
  • Establish strategies
  • Implement tactics
  • Follow key messages

Media Interaction:

  • Build relationships
  • Write releases
  • Pitch stories
  • Hold events
  • Prepare for interviews
  • About the Presenter

    The Turell Group specializes in marketing communications. Kelli Matthews has worked in the industry for many years and is also a public relations instructor at the University of Oregon’s Journalism School. She is adept at media planning and interacting with reporters.

    About the Network

    Each session of the South Willamette Valley Nonprofit Network is designed to strengthen your management skills while providing field-tested concepts and tools to take back to your organization for implementation. In addition to skills development, each session allows for networking and peer coaching in a collaborative learning environment.

Register Now

 Registration is closed for this event
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Kelli Matthews, Account Director & Digital Strategist
Turell Group

Continental Breakfast & Networking at 8:30
Presentation at 9:00

In this session, the Turell Group will review the basics of both media planning and interacting with reporters for nonprofits. Below are the topic areas of focus.

Media Planning:

  • Set goals
  • Measure objectives
  • Establish strategies
  • Implement tactics
  • Follow key messages

Media Interaction:

  • Build relationships
  • Write releases
  • Pitch stories
  • Hold events
  • Prepare for interviews

About the Presenter

The Turell Group specializes in marketing communications. Kelli Matthews has worked in the industry for many years and is also a public relations instructor at the University of Oregon’s Journalism School. She is adept at media planning and interacting with reporters.

About the Network

Each session of the South Willamette Valley Nonprofit Network is designed to strengthen your management skills while providing field-tested concepts and tools to take back to your organization for implementation. In addition to skills development, each session allows for networking and peer coaching in a collaborative learning environment.

When
January 21st, 2014 from  8:30 AM to 10:30 AM
Location
John Serbu Youth Campus/Lane County Juvenile Justice Center
Carmichael Room
2727 Martin Luther King, Jr. Blvd.
Eugene, OR 97401
Lane
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Event Region Southern Willamette Valley
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