About this event
Donor Retention: Current Rates are Plummeting! What Can Every Fundraiser do to Reverse the Trend!
This session explores the Fundraising Effectiveness Project Report commissioned by AFP and the Urban Project. The dismal news in this report can and should be an eye opener for every non-profit engaged in fundraising. We will focus on what can be done about retaining donors based on the principles of Dr. Adrian Sargeant, the world renowned authority on building donor
retention and donor loyalty!
Dr.Sargeant’s principles are based upon years of research conducted in the sector and can be used by any organization whether you are a one person shop or a large department. We will show examples of his principles in action via various technology tools. The results can be astounding when put into daily use. As Adrian states “even a small change in retention of 10% can DOUBLE the
lifetime value of your current donors!” You will be surprised at how simple it can be!
Learning Outcomes: Participants will:
* Be familiar with numerous donor retention tools and donor loyalty techniques
* Be familiar with current research on these tools and techniques in the nonprofit sector
* Learn how exciting and fruitful the use of these principals, based on the extensive research of Dr. Adrian Sargeant, can be to fundraising results