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Making a Compelling Case

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Maryn Boess, Nonprofit Consultant

Crafting a Can’t-Miss Statement of Need, Issue, or Opportunity for Your Proposal

The Ultimate Grants Toolkit Webinar

Friday, December 5, 2014
9:30-11:00 a.m. Pacific Standard Time

No other part of the grant proposal is as important as the issue statement – sometimes called the statement of need or opportunity.

The question to be answered is: What is the specific need, issue, or opportunity in the community that your proposal addresses?

And how you answer this question is like the engine that drives the rest of the proposal forward. With a weak or ineffective or unclear issue statement, the entire proposal stalls out and ends up going nowhere. One that is strong, clear, compelling, and speaks to the human heart, on the other hand, will propel your proposals forward and position your project for success.

Articulating the most compelling, powerful case possible for why your grant project is vital, significant, and valuable is the key to making a solid match with the grantmaker’s philanthropic mission. In this session, you’ll learn the elements and qualities that make an issue statement truly persuasive. We’ll also share several key tools to help you get to the heart of the matter and craft an issue statement that can’t miss. Areas of discussion include:

  • So you have a good idea…so what? Why does that matter?
  • Your issue statement: The “engine” of your proposal
  • Key questions your issue statement must address – and examples of answers that work
  • You be the grantmaker: Two issue statements—you choose!
  • A diagnostic checklist for effective issue statements
  • BONUS: Meet Grumpy Grantmaker – Also called “The Five So-Whats,” this fun and powerful process helps you quickly excavate deep into the heart of what’s most important about the work you propose to do.

    Registration Options

    Series Pass

    $250 for members
    $350 for non-members
    Includes all eight sessions plus exclusive bonuses

    Savings and bonuses for Series Pass Holders

    Pre-register for all eight webinar sessions as a Series Pass Holder and you’ll save 20% and enjoy exclusive bonuses:

    • Live Q&A sessions: As a Series Pass Holder you’ll be invited to three special live Q&A phone sessions, where Maryn will address your specific questions about the tools and techniques you’re learning and how to apply them in your real-life working world.
    • Free review and feedback: Sign up for a Series Pass by October 15 and Maryn will personally review and offer specific feedback on your proposal-in-progress!
    • Other special Series Pass Holder bonuses to be announced.

    Individual sessions

    $45 members
    $65 for non-members
    Register for individual sessions by clicking on the “Register Now” button on the page of the specific session you would like to attend.

    Register Now

    Train your team!

    Your registration is per connection – which means for one low price you can share the webinar series with your entire development team, board, or staff via computer/projector and speaker phone. (If you’d like to share your connection outside your organization please contact [email protected] for permission.)

    About your presenter:

    Maryn Boess is a 25-year nonprofit professional, social entrepreneur, and leader in capacity-building and grantsmanship training whose grant proposals won more than $42 million for her clients from 1989 through 1999. As founder of GrantsUSA LLC, from 2000 through 2011 she created a portfolio of high-quality, low-cost grants information tools, resources, and workshops taught nationwide. A resident of the Pacific Northwest since early 2011, Maryn travels nationally to share her workshops on practical strategies for nonprofit and public-sector success. Since 2006 she has also been in the grantmaker’s chair, managing up to $2 million annually in grantmaking for higher education through the Arizona Board of Regents.

    Maryn Boess is a 2014 CFRE Approved Provider for Continuing Education. Participation in all eight 90-minute sessions of The Ultimate Grants Toolkit is applicable for 12.0 points in Category 1.B—Education of the CFRE International application for initial certification and/or recertification. Individual sessions are applicable for 1.5 points each.

    THIS IS AN ONLINE WEBINAR using Adobe Connect
    Please test the computer you will be using at THIS LINK at least 1 day prior to the event start.

Register Now

 Registration is closed for this event
image001.jpg
Maryn Boess, Nonprofit Consultant

Crafting a Can't-Miss Statement of Need, Issue, or Opportunity for Your Proposal

The Ultimate Grants Toolkit Webinar

Friday, December 5, 2014
9:30-11:00 a.m. Pacific Standard Time

No other part of the grant proposal is as important as the issue statement – sometimes called the statement of need or opportunity.

The question to be answered is: What is the specific need, issue, or opportunity in the community that your proposal addresses?

And how you answer this question is like the engine that drives the rest of the proposal forward. With a weak or ineffective or unclear issue statement, the entire proposal stalls out and ends up going nowhere. One that is strong, clear, compelling, and speaks to the human heart, on the other hand, will propel your proposals forward and position your project for success.

Articulating the most compelling, powerful case possible for why your grant project is vital, significant, and valuable is the key to making a solid match with the grantmaker's philanthropic mission. In this session, you’ll learn the elements and qualities that make an issue statement truly persuasive. We’ll also share several key tools to help you get to the heart of the matter and craft an issue statement that can’t miss. Areas of discussion include:

  • So you have a good idea...so what? Why does that matter?
  • Your issue statement: The "engine" of your proposal
  • Key questions your issue statement must address - and examples of answers that work
  • You be the grantmaker: Two issue statements—you choose!
  • A diagnostic checklist for effective issue statements

BONUS: Meet Grumpy Grantmaker – Also called "The Five So-Whats," this fun and powerful process helps you quickly excavate deep into the heart of what’s most important about the work you propose to do.

Registration Options

Series Pass

$250 for members
$350 for non-members
Includes all eight sessions plus exclusive bonuses

Savings and bonuses for Series Pass Holders

Pre-register for all eight webinar sessions as a Series Pass Holder and you’ll save 20% and enjoy exclusive bonuses:
  • Live Q&A sessions: As a Series Pass Holder you’ll be invited to three special live Q&A phone sessions, where Maryn will address your specific questions about the tools and techniques you’re learning and how to apply them in your real-life working world.
  • Free review and feedback: Sign up for a Series Pass by October 15 and Maryn will personally review and offer specific feedback on your proposal-in-progress!
  • Other special Series Pass Holder bonuses to be announced.

Individual sessions

$45 members
$65 for non-members
Register for individual sessions by clicking on the "Register Now" button on the page of the specific session you would like to attend.

Register Now

Train your team!

Your registration is per connection – which means for one low price you can share the webinar series with your entire development team, board, or staff via computer/projector and speaker phone. (If you’d like to share your connection outside your organization please contact [email protected] for permission.)

About your presenter:

Maryn Boess is a 25-year nonprofit professional, social entrepreneur, and leader in capacity-building and grantsmanship training whose grant proposals won more than $42 million for her clients from 1989 through 1999. As founder of GrantsUSA LLC, from 2000 through 2011 she created a portfolio of high-quality, low-cost grants information tools, resources, and workshops taught nationwide. A resident of the Pacific Northwest since early 2011, Maryn travels nationally to share her workshops on practical strategies for nonprofit and public-sector success. Since 2006 she has also been in the grantmaker's chair, managing up to $2 million annually in grantmaking for higher education through the Arizona Board of Regents.

Maryn Boess is a 2014 CFRE Approved Provider for Continuing Education. Participation in all eight 90-minute sessions of The Ultimate Grants Toolkit is applicable for 12.0 points in Category 1.B—Education of the CFRE International application for initial certification and/or recertification. Individual sessions are applicable for 1.5 points each.

THIS IS AN ONLINE WEBINAR using Adobe Connect
Please test the computer you will be using at THIS LINK at least 1 day prior to the event start.
When
December 5th, 2014 from  9:30 AM to 11:00 AM
Event Fee(s)
Individual Session
NAO Members $45.00
Nonmembers $65.00
The Ultimate Grants Toolkit - Eight Session Series
NAO Members $250.00
Nonmembers $350.00
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